At Rayne of the Valley, we’re often surprised when we talk to someone with obvious problem water, but who decides not to start using a water softener due to the price. What this person is reacting to, however, is simply the start-up cost. What they haven’t seen (and what we try our best to make clear to them) is how, in subtle ways, they are already paying out of pocket because of the state of their water. Here are a few ways you’re already paying for soft water.

(Above) A cross-section of a pipe narrowed by long-term hard water scale.

1) Soap, Soap, Soap!

This is a big one that is taken for granted. When you have hard water, soap molecules have to get past the dissolved minerals in your water—and turn into waxy soap scum in the process—before they can provide you with cleaning action. If your family has a large soap budget, then this can add up to a lot of money over the course of a month. Budget even more money if your family has a taste for boutique brands. Another thing to think about is dishwashing soap and laundry detergent. Typically, the companies that make them charge what they do because they’ve already added chemicals to the detergent that softener the water. By softening your water (with a Rayne water softener, for example), you can use as much as 75% less detergent and still get the same effect as using your normal amount of detergent. Like saving 75% of your money? We thought you would.

2) Replacing Worn-Out Clothing

How do you think your comfiest pair of jeans or most flattering cocktail dress would look if you ran it through a wash cycle along with some coarse gravel? They probably wouldn’t look so good after that, and they probably would last too long either. This is essentially what you’re doing, at a microscopic scale, when you wash your clothes in hard water. Hard water is known to degrade clothing fibers more quickly than soft water, so investing in soft water will not just keep your clothes looking good for longer, but it will keep your most cherished pieces in good enough condition for one more wear.

3) Replacing Damaged Appliances

This is one that’s a lot harder for you to see, until it comes into focus all of a sudden. Your water heater dies, for example, or your dishwasher/laundry machine gives out, or your high-end coffeemaker suddenly goes kaput. Hardness minerals found in affected water will adhere to many surfaces, and appliances and their metallic insides are prime locations for unwanted, damaging scale growth to occur. When the amount of collected scale gets to be too much, your unit will not be able to work as intended and it will let you know at the worst time. That’s why it’s absolutely ideal to set up water softening at a new house right at move-in, especially if you are located in an area with a history of hard water. Rayne Water Systems can provide you with a free water hardness test to determine exactly how hard your water is, and recommend a course of action that will protect your home. That way, your appliances are protected from day one, and you won’t be pestered by the burden of having to replace appliances earlier than intended.

4) Reduced Value of Your House

You buy or build a house with the hope that you’ll be able to call it home for the long-term, or you’ll at least be able to sell it down the line at a premium. But what happens when the value you thought you’d built up in your property turns out not to be as much as you hoped. This is what hard water can do when years of mineral scale have collected inside the plumbing of a house. You can liken the hardness inside plumbing pipes to cholesterol inside an artery: years and years of accumulation can narrow and constrict what was once a free-flowing pipe down to a trickle, causing pressure or flow problems that can only be solved after thousands of dollars of plumbing work. But preparing yourself for that buy investing in a water softener will not only help prevent that disaster, but you can use it as a selling point when you decide to move on. Knowing that only soft water has traveled through a house will motivate the new resident to do the same, in order to preserve the value you’ve kept in the infrastructure of the house.

Hard water isn’t very high on people’s lists when they think about things that are a drag on their household budget, but we’re certain the above reasons will help people understand that something as seemingly minor as hard water can become a (pun intended) drain on finances.

To schedule a free consultation with a Rayne of the Valley water treatment professional on how easy it is to soften your water, and for a free, basic, no obligation water hardness test, visit or call us toll-free: 800.594.3300