Rayne Of the Valley is no longer an authorized dealer of Rayne Corporation

As of April 1st, 2023 we will become a FORMER authorized Rayne Dealer and we will operate exclusively under our own brand, PUROSERVE WATER SYSTEMS. This name change is due to Rayne Corporation, our franchisor, being sold recently to Culligan International – our biggest competitor.

As our customer, please rest assured that WE ARE STILL THE SAME COMPANY. We have the same ownership, the same management and the same employees, operating from the same location. We will continue to support any equipment that we have installed. We will also continue to provide the same INNOVATION and HIGH level of responsiveness and service that you have come to expect from us.

The value to Culligan in owning the Rayne brand name is twofold. The Rayne corporate locations and their service customers is definitely a bonus to them. However, what is far more valuable is the GOODWILL of the Rayne brand – created over decades by dealers like US – and the ability to deprive independent Rayne dealers of their right to use it. Their view is that Rayne dealers are defined by the Rayne name. We know that the truth is that the Rayne name has ALWAYS been defined by the expertise of the INDEPENDENT Rayne dealers. Sadly, in time, the Rayne name will be just a memory.

PLEASE make sure that any payments that you make on your account are made out to Puroserve as we may not be able to process payments made out to Rayne or to Rayne of the Valley. If you are on auto-pay please contact our office if you need help making the change to your account.

If you have any questions about this change or this letter PLEASE feel free to reach out to me directly at (310) 863-5920 (my name is John) or send us an email at info@puroserve.com and we are happy to discuss it.

Why Water Quality Testing in Los Angeles Matters

water quality testing los angeles

Professional water quality testing and analysis is an important step in understanding whether or not the tap water entering your Los Angeles home has toxic chemicals.

According to a water quality study co-authored by the Metropolitan Water District and the Environmental Working Group, the drinking water from the Los Angeles Department of Water and Power rated 83rd out of 100 large U.S. cities in 2009!


Permeable Pavement Points the Way

Rayne of the Valley always keeps an eye out for new technological developments, even in areas that don’t appear to be related to water treatment. Permeable pavement looks to be one of the most promising construction technologies in years, since it has the potential to dramatically change the way cities manage urban runoff and groundwater replenishment, enabling cities to both prevent flooding and save water for public use—water that would otherwise be diverted to the ocean.


Australia and Israel Lead The Way On Water Conservation

As a water treatment company based in Southern California, Rayne of the Valley caters to a very diverse clientele, and we learned quickly that no matter where you’re from, access to water matters. But the thing about geography is that some countries are not as water-wealthy as others, which means water conservation becomes very important when it comes to ensuring national stability. That said, Australia and Israel, in particular, have shown that sound water conservation tactics and cutting-edge technology put them ahead of the pack when it comes to only using what is necessary.


Mulholland & The Thirsty City – Building the L.A. Aqueduct

Last week, we outlined the many parts of the Los Angeles water system. From reservoirs to groundwater wells to aqueducts, many complex parts work together to keep the Southern California region from going thirsty. In this post, we’ll highlight what is likely the most famous part of L.A.’s water infrastructure. We’re talking, of course, about the Los Angeles Aqueduct.


Explaining How Los Angeles Gets Its Water

Rayne of the Valley specializes in treating water just before it reaches the location our client will be using it, be it their home or business. But the water our customers use usually has to travel a long way before we can get to work on improving it for final use. According to the Los Angeles County Waterworks District, there are three main sources of water for its customers: local groundwater, water imported through the State Water Project (SWP) and the Colorado River Aqueduct (CRA). With this post, we’ll begin to outline these various sources that are so important for Los Angeles County, and the City of L.A. in particular. We’ll dedicate a future blog post to the Los Angeles Aqueduct, which is a topic unto itself.


4 Ways You’re Already Paying for Soft Water

At Rayne of the Valley, we’re often surprised when we talk to someone with obvious problem water, but who decides not to start using a water softener due to the price. What this person is reacting to, however, is simply the start-up cost. What they haven’t seen (and what we try our best to make clear to them) is how, in subtle ways, they are already paying out of pocket because of the state of their water. Here are a few ways you’re already paying for soft water.


3 Common Things People Can’t Stand in Their Water

At Rayne of the Valley we’re very familiar with what people expect from good quality water. People want water that tastes clean, carries no off odors, is crystal clear, and doesn’t leave any residue when it evaporates. Whenever these expectations are shattered, Rayne gets called in to fix the situation, bringing back the peace of mind that comes with a clean, reliable drinking water source. With that, here’s a list of five common things people can’t stand to have in their water, along with a quick diagnosis of how to get rid of them.


Water, Water Found on Mars! But is it Safe to Drink?

Planet Mars At Rayne of the Valley, we love to keep ourselves up-to-date on the latest water news, so in case you’ve been living under a rock on the Red Planet itself, by now you’re aware that NASA has confirmed the presence of liquid water on Mars. It’s a truly historic event, not just for the jokesters on twitter posting funny tweets about how Mars should send some of its water to California, but also for the scientific community, because the likelihood has increased that a manned mission to Mars could be successful, simply because any ship sent from Earth wouldn’t have to bring along all of its own water. It may only need to bring enough water to get there, and bring with it the equipment needed to filter Martian water to make it drinkable by humans.